Set your main goals

If you see the potential for automation, in the next step, set the main goals for your automation efforts by answering the question:

What does our organization want to achieve?

Automation supports the implementation of two basic categories of strategy:

• cost, focused on efficiency and
• value building, focused on strategic growth.

They are reflected in the goals you adopt. Surprisingly, automation also supports sustainable technological development.

Check the goals map below to see where your organization currently is and what state it wants to strive for. Based on this, you can set goals for automation activities that will form the basis of your transformation strategy.

1. Purposeless actions Automation is implemented without a clear business purpose. It is not linked to the operational and strategic goals of the organization.
2. Focus on efficiency Increasing the efficiency of operational activities without reducing employment – we deliver cheaper. Shortening the time of process implementation – we deliver faster. Reducing costs by reducing employment.	3. Focus on strategic growth Increasing efficiency – we deliver more. Creating new offers and delivering innovative products. Shortening Time To Market. Building value for customers by strengthening employee competences. Improving the quality of offered products and services.
4. Optimization Simultaneous cost reduction and value creation, which together lead to strengthening the competitive position. Technological and organizational transformation.
5. Support for sustainable development Improving social well-being by analyzing the impact of technological solutions on employees and society and analyzing the ethical aspects of implemented solutions. Building the image of a socially responsible organization towards customers and investors. Building the image of a good employer.

You can also use our tool to support goal setting. Fill out a simple questionnaire and we will send you examples of operationalization of the goals you have indicated.

Remember! The main goal also serves a motivational function. The attitude of the people involved and their willingness to act largely depend on it. Let it be exciting!

Is setting goals a challenge for your organization?	Are you intrigued by this article and want more interesting content? Want to learn more about tools that support automation management?
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author: Klaudia Martinek-Jaguszewska

fragment of the series “Straight to the goal. A guide to automation management for beginners.”

publication date: 30.04.2024