What is it?

In 21st century data, and its analysis plays the very same role in the business, as the oil played in 20th century.

Data Analytics is the discovery, interpretation, and communication of meaningful patterns in data, and applying those patterns in order to draw conclusions, and make effective decisions. Data analytics refers to qualitative and quantitative techniques, and processes used to enhance productivity, and business gain. Data is extracted, and categorized to identify, and analyze behavioral data, and patterns, and techniques vary according to organizational requirements. In short data analytics activities convert data into information, and information into knowledge, which make us informed decisions, and to stop guessing.

  • 1

    Data gathering

  • 2

    Packets of information

  • 3

    Knowledge / Understanding

  • 4

    Business decision

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Data monetized based on relevant analysis

Data Analytics are relevant in all aspects of modern business:

Customer data
Sales
Finance
Fraud
Customer service
BI